- Phones, Browsers, and Search Engines Get a Privacy Overhaul
Small companies are showing that the technology we rely on can be redesigned to protect our data—and that consumers are interested.
As the reach of the Internet has grown, so has the medium’s favored business model: targeted advertising. Signals recording our activity are harvested as we browse the Web and, increasingly, as we use our smartphones. That information is used to build profiles that help advertisers target ads, and opting out is rarely easy.
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