- E Ink Looks Beyond E-Readers
Facing a declining market for e-readers, E Ink’s new R&D facility is trying out some different ideas.
When Amazon launched its Kindle e-reader shortly before Christmas in 2007, it was a breakout moment for E Ink, the company that made the device’s black-and-white display. E Ink’s technology—based on microcapsules containing black and white flecks that flip back and forth with the application of an electric current—made the displays readable in bright sunlight and used very little power. It was perfect for a suddenly popular product category.
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