- Inside India’s Phablet Revolution
In India, bigger is better when it comes to mobile phones, but Apple is lagging behind competitors like Samsung and Xiaomi.
Zanish Khan runs a tiny shop in Delhi’s Basrurkar Market, where India’s middle class comes to buy life’s essentials. All around him, other merchants offer everything from electric fans to dried lentils that shoppers can scoop from 100-pound burlap bags. By contrast, Khan’s merchandise is kept under glass and packed with state-of-the-art electronics.
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