- Probing the Dark Side of Google's Ad-Targeting System
Researchers say Google’s ad-targeting system sometimes makes troubling decisions based on data about gender and other personal characteristics.
That Google and other companies track our movements around the Web to target us with ads is well known. How exactly that information gets used is not—but a research paper presented last week suggests that some of the algorithmic judgments that emerge from Google’s ad system could strike many people as unsavory.
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