- If Facebook Can Profit from Your Data, Why Can’t You?
Reputation.com says it’s ready to unveil a place where people can offer personal information to marketers in return for discounts and other perks.
It has become the Internet’s defining business model: free online services make their money by feeding on all the personal data generated by their users. Think Facebook, Google, and LinkedIn, and how they serve targeted ads based on your preferences and interests, or make deals to share collected data with other companies (see “What Facebook Knows”).
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