- Zappos CEO Bets $350 Million on a Las Vegas Startup Scene
Tony Hsieh believes the formula for innovation is more “collisions” and, occasionally, llamas.
Tony Hsieh doesn’t really like sports, but he loves llamas and community gatherings. So once a month during baseball season, the CEO of the online shoe retailer Zappos holds a company-sponsored parade led by a llama named Cusco. The marchers get free baseball caps and noisemakers as they make the trek from Las Vegas’s Fremont Street to nearby Cashman Field.
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