- Why Apple Failed to Make Sapphire iPhones
The delicate, monthlong process of growing sapphire accounts for why Apple’s sapphire supplier failed to deliver for the iPhone 6.
In the year leading up to the release of the iPhone 6, Apple invested more than $1 billion in an effort to make sapphire one of the device’s big selling points. Making screens out of the nearly unscratchable material would have helped set the new phone apart from its competitors.
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