- Sound Off on Unlocking Human Potential
- Startup Gets Computers to Read Faces, Seeks Purpose Beyond Ads
A technology for reading emotions on faces can help companies sell candy. Now its creators hope it also can take on bigger problems.
Last year more than 1,000 people in four countries sat down and watched 115 television ads, such as one featuring anthropomorphized M&M candies boogying in a bar. All the while, webcams pointed at their faces and streamed images of their expressions to a server in Waltham, Massachusetts.
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