- Big Auto Searches for Meaning Beyond Selling Cars
Car companies from Ford to BMW take a page from Silicon Valley’s playbook to offer transportation services, in some cases without a real business model in mind.
The Ford Motor Company unveiled its new Fusion sedan and powerful F-150 Raptor pickup truck last week at the 2016 Detroit auto show. But shiny new sheet metal and roaring engines were upstaged by the company’s unveiling of a suite of so-called “mobility services.” Those offerings include the shared use and ownership of cars, parking reservations, multimodal routing, small retail stores, and an iTunes-like app to provide access to these services.
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